Your Project, Our Classroom

Texas A&M University is proud to partner with sport organizations across the globe. With this alliance and investment, Texas A&M University can provide our Capstone Experience students with hands-on and practical experience. By working with our students, this real-world experience impacts their lives as leaders and future employees in the Sport Management field.

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Jack Chance, 2024

Jack Chance

My Business Project for the Valero Alamo Bowl was a social media and marketing hybrid project. The goal of this experience was to give guidance and input based on actual statistics and hard proof to reach new audiences and expand all social media platforms for the organization. During this experience, I created spreadsheets compiling numerical data of the Valero Alamo Bowl's competitors and how they run their social media. I have also introduced multiple social media expansion options, such as creating link-grouping websites, posting schedules, and new content ideas. In December, my partner and I traveled to San Antonio to work as a volunteer for the game and the week leading up to it. 

 

 

Words of Wisdom 

  • Speak up about your opinions and let them know how you feel about certain things.
  • Prove to others that you are worth listening to.

Carter Norwat, SPMT 2024

Carter Norwat

I went to the Alamo Bowl and worked under Mr. Rick Hill. During the Alamo Bowl, Rick had me research and work with the social media team. I shadowed him to learn what it's like for a Vice President during the week. After this, I researched the demographics of the bowl game and looked at things that happened years ago. I compared posts of the major bowl games (Top 8) on various social media platforms. Rick wanted me to look at what all the other competitors are doing the week leading up to the game to see what the Alamo Bowl can do to improve at various levels.

Words of Wisdom

  • Don't be scared to do a Capstone Experience. Even though it's a lot of work, you'll enjoy it tremendously. 
  • There are feedback meetings and communication to know what you should be doing. Feel free to ask a lot of questions.