Your Project, Our Classroom

Texas A&M University is proud to partner with sport organizations across the globe. With this alliance and investment, Texas A&M University can provide our Capstone Experience students with hands-on and practical experience. By working with our students, this real-world experience impacts their lives as leaders and future employees in the Sport Management field.

Submit Clear Filters

Cody McLerran, 2025

Cody McLerran

Throughout the fall of 2024, I worked on a Capstone experience, College Sports: Follow the Money. My group and I were tasked with finding ways to boost viewership, social media presence, and sponsorship sales to grow the business overall. We made progress by giving the podcast the basis for posts and collecting data on how social media was something we essentially pushed to complete. The experience helped with time management, communication, and other professional skills with everyone in TexAgs and the podcast team. Being able to work with Follow the Money, I have also gained production experience behind the scenes and everything that went into it. I have grown as a person and in my career as a skill for future jobs. 

Words of Wisdom

  • Maintain consistency  
  • Prioritize communication with others  
  • Be open to new experiences

Jai Shah, 2026

Jai Shah

We were given the unique opportunity to work on and grow a podcast. Because of my group's unique situation, we were allowed to work in sales, production, and social media. This experience was an example of how a real-world organization works. Fortunately, we worked with some of the most experienced people in the field. They allowed us to bring in a vision and see it to fruition. 

Words of Wisdom

  • Take full advantage of the opportunity! There is so much you can learn, make the best of it.

Sarah Boriskie, 2025

Sarah Boriskie

 

 

Working for Jon Heditke on his podcast, College Sports: Follow the Money, was an incredible opportunity. Within my group, my peers and I learned about a few different sides of what went into this podcast: production, sales, and marketing. We each had the opportunity to sit in on the recording of a few podcasts and watch and learn how to produce each incredible episode. We also learned how to create sales decks and how to effectively pitch to different companies around town about potentially sponsoring the podcast. My main focus over the year was social media. I did a lot of research on how to utilize social media marketing to expand our target audience. Throughout the year, I worked on creating graphics, short video clips, and posts that we soon uploaded and saw outstanding analytics. This experience was a big confidence boost and inspired our team to keep working hard and learning as we went on. This project was one that I will never forget; each aspect and turn brought us something new to learn, and I am very grateful for that. The things I learned from this project are things I would have never learned if it weren’t for this opportunity. Taking a leap and jumping right into a project I was nervous about really paid off in the end. I had never worked on a podcast before and was not sure if I would excel at it, but with the help of my team and our mentors, it opened a door and showed me something that I ended up loving and would have never known if it weren’t for this experience! 

Words of Wisdom

  • Take a leap and try something new! 
  • There is always something to learn, so be open-minded!

Ollie Sims, 2026

Ollie Sims

In our Capstone Experience—Business Project, we were tasked with helping grow the College Sports: Follow the Money podcast, presented by TexAgs, and gain sponsorships. My specific goal in the group was to lead the sponsorship search. We struck up one deal during our culminating experience, with one other company potentially agreeing soon. Throughout this Capstone Experience, I learned a lot about sales, people skills, and red tape. I am very fortunate for the skills I learned and the people I met during this time. 

Words of Wisdom

  • Persistence
  • Charismatic
  • Team Chemistry