Your Project, Our Classroom

Texas A&M University is proud to partner with sport organizations across the globe. With this alliance and investment, Texas A&M University can provide our Capstone Experience students with hands-on and practical experience. By working with our students, this real-world experience impacts their lives as leaders and future employees in the Sport Management field.

Everett Gay, 2024

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Everett Gay

I have diligently worked with the Valero Alamo Bowl staff to help create an online space where fans of the bowl, or college football fans, can find the information they need. Our goal was to gain online followers through all of the game's social media accounts and grow the Alamo Bowl's brand image. We were able to pitch ideas that could help grow those online accounts and gain traction outside of the niche of college football. My partner Jack Chance and I researched how other bowl games performed over the past year and what they did well online. We tracked how many posts were made, what type of posts they were, and how many interactions were garnished since they were posted. Jack and I were fortunate to work the week leading up to the Alamo Bowl. We gained hands-on experience while helping the social media teams plan out their posts for the week.

Words of Wisdom

  • Push through the difficulties to succeed.