Your Project, Our Classroom

Texas A&M University is proud to partner with sport organizations across the globe. With this alliance and investment, Texas A&M University can provide our Capstone Experience students with hands-on and practical experience. By working with our students, this real-world experience impacts their lives as leaders and future employees in the Sport Management field.

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Bryce Foster, 2025

Bryce Foster

Because of the Coaches Academy, I was blessed to work with three partners to create a fundraiser for student-led sports management organizations. We planned a tournament that involved three sports: volleyball, basketball, and spike ball. We did everything from setting the date and location to having businesses donate items to us to marketing the event to try to get people to show up. Although things may have gone differently, this was an excellent experience for me to learn and understand the importance of hands-on experience.

 

Words of Wisdom

  • Persistence is Key!
  • Everything is a learning experience. 
  • Don't get discouraged!
  • Have fun with what you are doing. 
  • You chose the option; make it enjoyable!
  • Back-up plans are highly beneficial.

 

Pierce Bradley, 2024

Pierce Bradley

My Culminating Experience was different than most. I attempted to start a College Sand Volleyball League at Legends Event Center, which, in reality, became much more complicated than anticipated. After having to reevaluate the College Sand Volleyball League project, I decided to attempt a College Sand Volleyball night instead. Dealing with the same struggles as before, neither the league nor night would work as anticipated. However, I still learned so much about perseverance, flexibility, and confidence, even when things are not panning out how you would like them to. I also gained excellent marketing knowledge within this project and will use it to further my career in any job field!

 

Words of Wisdom

  • Flexibility
  • Confidence

Katie Turlington, 2025

Katie Turlington

I had the opportunity to work with a team to plan and organize a field day/fundraiser in collaboration with the Coaching Academy to raise money for the Sport Management Society and Student Coaches Association. This business project placed an emphasis on teamwork and learning to plan an event from the ground up. The semester consisted of working with three other students to plan the event's logistics, with no prior knowledge of planning events. We learn how to market to students, build and utilize a website, communicate with local businesses for donations, stay in contact with the two organizations, and just about every detail that goes into planning and running an event. This business project taught me to be a better communicator and team member. Working with three people you met the semester before is hard, but it was a great experience to learn more about them and to have this project reveal more about me.

 

 

Words of Wisdom

  • Learn to work well with other people!

Brody Bean, 2025

Brody Bean

My Capstone Experience - Business Project was helping improve social media and marketing for Victory Sports, a youth sports league in Bryan-College Station. I worked with two other students and rotated roles every two weeks. Our first role was social media, which involved posting pictures on Facebook and Instagram and creating clever captions to improve interaction. Next was marketing emails, where we worked closely with their head of marketing to write emails that provoked people to sign up for our soccer season. Finally, we researched how we can spread Victory Sports to other cities in Texas, such as Houston or Dallas.

 

Words of Wisdom

  • Do not be afraid to ask questions; Victory Sports has some of the nicest people you will ever meet.

Tate Robbins, 2025

Tate Robbins

Our Capstone Experience—Business Project involved hosting an event called the Triple Play Fundraiser Challenge. Students could sign up to play basketball, spike ball, and volleyball. The event also included a silent auction, which ranged from gift cards from restaurants to football signed by players like Dak Prescott.

 

Words of Wisdom

  • Enjoy the process and be ok with change.

Gehrig Booth, 2025

Gehrig Booth

My Capstone Experience - Business Project required me to research Temple University's Women's Rowing Team and its recent seasons. The media guides here have yet to be updated since 2019, so I was tasked with creating a media guide highlighting each of these lost seasons. This project required me to keep in contact with people on Temple's rowing staff, research the sport of rowing, and understand how to find obscure statistics that were needed for this specific media guide. Overall, I learned a lot from this project, such as information about Temple, the sport of rowing, and even rivers and lakes where rowing events were held. This project also taught me how to manage time and conduct research, which will be very important in my future.

 

Words of Wisdom

  • Number 1: Do not procrastinate. The deadlines for this project will sneak up on you if you are not working on it consistently.
  • Number 2: Do not be afraid to ask questions. My project involved something I had never studied, and asking questions was a huge reason why I finished this project successfully. 
  • Number 3: Put in the work. The more work you put in, the prouder you will be of the final result!

Carter Adams, 2025

Carter Adams

For my Capstone Experience - Business Project, I have been tasked with working with the Thornton-McFerrin Coaching Academy. The Thornton-McFerrin Coaching Academy aims to educate and equip participants with valuable information that will lead to the development of newly formed leaders in the coaching industry. My role in this project has been to develop methods and strategies to improve the coaching academy’s supplemental content, specifically as it relates to its podcast products. Specifically, I have been tasked to seek improvement efforts to create and implement the Coaching Academy’s two podcasts, the 3-Minute Drill and The Handoff. The goal for this Capstone Project was to put together a repeatable, sustainable process to support the continued development and dissemination of each podcast. Throughout my Culminating Experience, I got the opportunity to work with the assistant director of the Thornton-McFerrin Coaching Academy, Ms. Campbell.

 

Words of Wisdom

  • In my experience, you get out what you put in. It is a privilege that these companies give us tangible opportunities to impact their business, so do not let the time you have with them go to waste.

Aaron Peil, 2023

Aaron Peil

For my Capstone Experience – Business Project, I ran a basketball tournament for Lonestar Basketball. The goal of this tournament was to bring a basketball tournament to the Bryan/College Station area, where we could showcase the talent in the area. We targeted 7th and 8th grade middle school teams, both boys and girls. We did this because there are five middle schools in the Bryan and College Station area, and we knew how hard it was for middle schools to find school tournaments close to where they are. We were successful in getting all five local teams plus Montgomery Junior High. The tournament took place on December 2nd at Legends Event Center.

 

Words of Wisdom

  • Have fun with it, be open and willing to learn, go all out, and have no regrets.

Marshall Ingram, 2024

Marshall Ingram

I will take my Capstone Experience - Business Project with me for the rest of my professional career. I learned to problem-solve, deal with failure and adversity, strengthen my innovativeness, and build on my creativity. For my project, I administered a business social hour for the sport management department. Each student invited one industry professional to the event. I oversaw marketing, planning, and organizing the event. Eighty people attended the event, and the reviews I received from attendees were outstanding.

 

Words of Wisdom

  • Push through adversity.

 

 

Bianca Rodriguez, 2024

Bianca Rodriguez

My Capstone Experience - Business Project with the Atlanta Dream was an enlightening and rewarding experience. I collaborated with the Director of Community Impact to develop and potentially implement school initiatives aimed at making a meaningful difference in the community. This partnership was done through comprehensive research to generate potential initiatives to implement. Through this experience, I gained exposure to the inner workings of a professional sports organization. The experience of working with the Atlanta Dream has equipped me with valuable skills, knowledge, and connections to position me for future success in the sports industry.

 

Words of Wisdom

  • Exposure leads to Expansion.

 

 

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