Your Project, Our Classroom

Texas A&M University is proud to partner with sport organizations across the globe. With this alliance and investment, Texas A&M University can provide our Capstone Experience students with hands-on and practical experience. By working with our students, this real-world experience impacts their lives as leaders and future employees in the Sport Management field.

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Megan Pfeiler, 2027

Megan Pfeiler

In my Culminating Experience with Athletes in Action, I got to jump right into their marketing world and help create graphics for all kinds of events at the Sports Complex Retreat Center. With my partner, I built a social media calendar and designed flyers and promo materials for the Leanna Crawford Concert. On my own, I created all the graphics for the Women’s Retreat and the Homeschool Winter Field Day—which was so fun because I had the freedom to get creative and really make the designs my own. One of my favorite parts of the experience was joining the weekly marketing meetings on Zoom. They made it feel so personal and welcoming, and it was a fun way to connect with the staff while getting real feedback on our projects.

Words of Wisdom

  • Be creative! 

Filippa Henderson, 2026

Filippa Henderson

My Capstone Experience was with Athletes In Action and I worked alongside their marketing team this semester to creating promotional materials for various events they hosted. I worked with Megan to create a social media calendar that reviewed posts and content that could be posted about programs to promote brand identity and increase following. This project taught me that having a social media presence is based on how intentional you are with creating content. Megan and I also collaborated on TV graphics, Instagram stories, and printables for the Leanna Crawford Concert to increase attendance. Additionally, I worked on creating promotional materials for a Flamenco concert, dinner, and field trip that shared the heritage of Flamenco and had important dates. These projects taught me how to use Canva and various rules of tone, font, weight, and bleeding. Throughout this experience I have built my confidence in collaboration and learned new skills. Overall, I have really enjoyed my time with Athletes In Action and the opportunity they gave me to gain real-world experience that I will take with me into future career.

 

Words of Wisdom

  • Do not hesitate to ask questions because that is how you will gain the most experience from this project.
  • Have fun learning if this is something you will want to do in your future career.

Kylee Crow, 2026

Kylee Crow

During my time with Athletes in Action, I gained invaluable hands-on experience in operations and research. I planned and budgeted a three-day trip for two people in detail. Through data of past expenses, I proposed a budget for an international mission trip for 20 people. Athletes in Action had me research ways to improve in areas that they struggled in, this being recruiting and partnerships. I did extensive research on the best ways to create greater outreach to their target audience. I then used my research to make a 30-second promotional video that they could post to social media to create more interest in their international missions.

Words of Wisom

  • Communicate with your business partner and delegate your time wisely.

Zachary Sylvester, 2026

Zachary Sylvester

My culminating experience was awesome! I assisted with Athlethes in Action to help coordinate a round-robin format basketball scrimmage with an Australian basketball team. Not only did I meet great connections, but it also taught me a lot about how to be a professional in the business world. It was also a great opportunity to grow while pursuing something that I knew would help a great organization like AIA.

Words of Wisdom

  • FInd a project that will intrest you! Do not just choose something your friends want to do.

Luke Rasmussen, 2027

Luke Rasmussen

For my Capstone Experience - Business Project, I partnered with Athletes in Action (AIA), a global faith-based sports ministry dedicated to developing athletes physically, mentally, and spiritually. My role in the project revolved around searching for grant opportunities and developing applications for Athletes in Action. This involved exploring foundations aligning with Athletes in Action's values, mission, and goals. This required learning how to create and consolidate the necessary information to develop a meaningful appeal to foundations and their development programs. These grant opportunities are designed to shape Athletes in Action's global impact and mission of developing athletes across the world.

Words of Wisdom

  • Don’t be afraid to ask questions, Be proactive, Embrace the opportunity to learn

Blake Russell, 2025

Blake Russell

I had a great experience working for Athletes in Action and learned many organizational and leadership skills along the way. During this project, I was able to learn about the process of grant writing and how to properly research and apply for funding from organizations all around the US. Together, my partner and I made a detailed list of potential grantors that aligned with the mission and goals of Athletes in Action and successfully applied to these organizations for funding.

Words of Wisdom

  • Ask questions and don’t be afraid to share new ideas

William Filler, 2026

William Filler

I was tasked with creating a sponsorship plan for Athletes in Action and the John Wooden fieldhouse. The project was hands on and allowed me to learn a lot about sponsorship and everything that entails. I created a sales deck that allows for athletes in action to present to potential partners to fill empty spots within the fieldhouse.

Words of Wisdom

  • Have fun!

Matt Wyatt Tucker, 2025

Matt Wyatt Tucker

My Culminating experience was nothing short of amazing. I was able to meet with an amazing team every week and go over team retreat information for Athletes in Action. I was assigned a few tasks that involved doing research in multiple areas to find activities, food, and venues for future team retreat. Everyone on my team and that I spoke to within the organization was very accepting and willing to help me in my personal journey. I gained a lot of very useful information and couldn't have been more blessed to have been paired up with a great organization.

Words of Wisdom

  • Just stay the course! No matter how overwhelming school can seem, it will all be worth it in the end!

Charley Taupin, 2027

Charley Taupin

For my Capstone Experience – Business Project, I partnered with Athletes In Action (AIA), a faith-based sports ministry dedicated to developing the “total athlete" physically, mentally, and spiritually. My primary role focused on enhancing the organization’s marketing efforts through the creation of comprehensive promotional strategies for seven key events. I developed detailed marketing plans that included email campaigns, social media graphics, caption templates, posting schedules, and content guidelines tailored to each event's unique audience. These plans were designed to be reusable tools for AIA’s marketing team, streamlining their efforts for future programming. In addition to promotional planning, I completed a SWOT analysis on AIA’s Youth Flag Football League to identify ways to better compete with a dominant local league. This analysis revealed critical insights into competitor strengths and areas where AIA could grow. Overall, this experience gave me real-world exposure to sports marketing, helped me build practical tools for a professional organization, and confirmed my passion for pursuing a career in this field.

Words of Wisdom

  • Always ask questions and don't be afraid to do things on your own!

Jacob Murray, 2025

Jacob Murray

The culminating experience was something that I had a great time experiencing as a student at Texas A&M University. I am very grateful to have had the opportunity to help Athletes in Action with their event. The culminating experience program is awesome and provides students with a lot of guidance and opportunities. I would say that the business project part of the SPMT curriculum is a great idea as a whole and very helpful for the students to gain real-life, hands-on experience.

Words of Wisdom

  • Do not be scared to go for a business project that you think you might not have a chance of landing. I was nervous that I was not going to get this business project because there were multiple people interviewing for it. I was extremely excited, shocked, and grateful that I was chosen for this opportunity! 
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