Katy Siebert, 2025
My Capstone Experience—Business Project was to help prepare and run a youth soccer league with Victory Sports. My partner and I priced balls, designed jerseys, contacted coaches and sponsors, and helped set up and take down for game days once they started. Overall, I learned so much and had an amazing experience.
Words of Wisdom
- Communicate and be flexible.
Colby Chick, 2025
Working with Dayton this semester has been an excellent experience. As a huge basketball fan, working with a tournament team like Dayton was a great opportunity. From data analysis assignments to researching the history of the First Four, everything my partner and I worked on this semester was valuable. I learned many Excel techniques and writing skills that will improve much of my work in the future. Each assignment we worked on added value to their program while also being rewarding and entertaining to work on. Mr. Preuett, our supervisor, also did a great job giving us assignments and feedback. Overall, the Dayton capstone project was perfect for me, and I couldn't have been more blessed to receive this opportunity.
Words of Wisdom
- Work and fun don't have to be exclusive.
Kaylee Robinson, 2024
This Culminating Experience of the Capstone Experience - Business Project was very exciting and honorable for being the first class to execute this project fully. There were some pivoting points in the outcome of our project, but my partner and I adjusted efficiently. The result still benefits the coaching academy by having an Excel sheet of resources that help point out mental health and coaches that we found in our research.
Words of Wisdom
- For this project, you must be adaptable, coachable, and have a good sense of time management.
Lauren Mariott, 2025
My Culminating Experience was with the Dallas Sports Commission, where I worked alongside the Assistant Director of Marketing, Alex Gilbert. My partner Taylor Foeh and I were tasked with creating a content strategy for the Dallas Sports Commission to launch their TikTok platform this summer. Throughout the semester, we gathered and created content research that would help this organization stay relevant and successful. In addition, we wanted to make sure that each strategy and/or tip that we found would be applicable to any content the Dallas Sports Commission wanted to post.TikTok is a fast-paced and ever-changing platform, so our job was to make sure the Dallas Sports Commission had a strong foundation before launching its profile. In addition to the research we completed with the TikTok platform, we also created a few stagnant graphics and mock videos for practice. Alex Gilbert was very helpful and generous in sharing with Taylor and me some of the behind-the-scenes content that the Dallas Sports Commission used for their social media. For example, she shared b-roll footage and their content posting schedule. We were able to see and learn firsthand what a real sport organization used for their social media side of operations. So, not only did we get to complete the project, but alsolearn more about what goes into posting for an organization on social media.
Words of Wisdom
- Be open to trying new things!
Luke Dorrow, 2024
My culminating experience was one I will never forget! We helped The Basketball Embassy outline and structure the summer camp it runs. They are huge advocates of finding international players to fly to America to learn more about basketball and create relationships with people who share their interests.
Words of Wisdom
- Expect the unexpected! If you ever feel like you are not doing enough, you probably aren’t. Professor Geyer is an amazing resource, and she just wants to help you create the most memorable experience and produce quality work. Don’t ever be afraid to reach out to her; it will only help you out in the long run!
Connor Cleveland, 2025
My experience during this capstone project was wonderful. I could not have asked for a better experience! Victory Sports is a Catholic youth sports league that utilizes the teachings of the church in the form of physical activity and competition. The hands-on project gave me different perspectives on tasks and experiences I could only have obtained through this program. With the help of two other students, we ran two social media accounts, sent out promotional emails, and researched how to grow the brand of Victory Sports outside of College Station. The staff at Victory Sports made this capstone what it was by being the most helpful and kind people I have met. Their ability to be motivating and understanding during my time was more than I could have asked for.
Words of Wisdom
- Do not be afraid to ask questions or advice regarding how to do things. The project leaders appreciate it, and it saves you the stress and worry of messing up.
- SAY YES! Whenever your project leader asks you to do a new task or attend one of their events, make sure to go do it. It shows that you care and are willing to go the extra mile to better yourself, and who knows, you may enjoy it!
Carson Gewinn, 2025
During my culminating experience with Victory Sports, we completed three roles: social media, emails, and research. It was a group of three of us, so that we would switch to a new role every two weeks. Social media consisted of posting daily, interacting with users, and growing the account's following. The email role was drafting emails for people to register for a particular sport. The research focused on finding ways to expand Victory Sports around Texas, mainly in Houston. This experience has been amazing, and I am so grateful to be a part of the team.
Words of Wisdom
- Don't be afraid to be creative and ask questions!
Bryce Foster, 2025
Because of the Coaches Academy, I was blessed to work with three partners to create a fundraiser for student-led sports management organizations. We planned a tournament that involved three sports: volleyball, basketball, and spike ball. We did everything from setting the date and location to having businesses donate items to us to marketing the event to try to get people to show up. Although things may have gone differently, this was an excellent experience for me to learn and understand the importance of hands-on experience.
Words of Wisdom
- Persistence is Key!
- Everything is a learning experience.
- Don't get discouraged!
- Have fun with what you are doing.
- You chose the option; make it enjoyable!
- Back-up plans are highly beneficial.
Pierce Bradley, 2024
My Culminating Experience was different than most. I attempted to start a College Sand Volleyball League at Legends Event Center, which, in reality, became much more complicated than anticipated. After having to reevaluate the College Sand Volleyball League project, I decided to attempt a College Sand Volleyball night instead. Dealing with the same struggles as before, neither the league nor night would work as anticipated. However, I still learned so much about perseverance, flexibility, and confidence, even when things are not panning out how you would like them to. I also gained excellent marketing knowledge within this project and will use it to further my career in any job field!
Words of Wisdom
Katie Turlington, 2025
I had the opportunity to work with a team to plan and organize a field day/fundraiser in collaboration with the Coaching Academy to raise money for the Sport Management Society and Student Coaches Association. This business project placed an emphasis on teamwork and learning to plan an event from the ground up. The semester consisted of working with three other students to plan the event's logistics, with no prior knowledge of planning events. We learn how to market to students, build and utilize a website, communicate with local businesses for donations, stay in contact with the two organizations, and just about every detail that goes into planning and running an event. This business project taught me to be a better communicator and team member. Working with three people you met the semester before is hard, but it was a great experience to learn more about them and to have this project reveal more about me.
Words of Wisdom
- Learn to work well with other people!