Your Project, Our Classroom

Texas A&M University is proud to partner with sport organizations across the globe. With this alliance and investment, Texas A&M University can provide our Capstone Experience students with hands-on and practical experience. By working with our students, this real-world experience impacts their lives as leaders and future employees in the Sport Management field.

Charley Taupin, 2027

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Charley Taupin

For my Capstone Experience – Business Project, I partnered with Athletes In Action (AIA), a faith-based sports ministry dedicated to developing the “total athlete" physically, mentally, and spiritually. My primary role focused on enhancing the organization’s marketing efforts through the creation of comprehensive promotional strategies for seven key events. I developed detailed marketing plans that included email campaigns, social media graphics, caption templates, posting schedules, and content guidelines tailored to each event's unique audience. These plans were designed to be reusable tools for AIA’s marketing team, streamlining their efforts for future programming. In addition to promotional planning, I completed a SWOT analysis on AIA’s Youth Flag Football League to identify ways to better compete with a dominant local league. This analysis revealed critical insights into competitor strengths and areas where AIA could grow. Overall, this experience gave me real-world exposure to sports marketing, helped me build practical tools for a professional organization, and confirmed my passion for pursuing a career in this field.

Words of Wisdom

  • Always ask questions and don't be afraid to do things on your own!