Your Project, Our Classroom

Texas A&M University is proud to partner with sport organizations across the globe. With this alliance and investment, Texas A&M University can provide our Capstone Experience students with hands-on and practical experience. By working with our students, this real-world experience impacts their lives as leaders and future employees in the Sport Management field.

Brendan Fahy, 2025

Brendan Fahy

My Culminating Experience was pretty cool. I had the opportunity to work for Victory Sports, a Catholic youth sports league. More specifically, I helped with the upcoming soccer season. I had tasks weekly that were important and time-sensitive for the season. It was fulfilling in the end to see your work pay off and, more importantly, create a good environment for the next generation of athletes.

 

Words of Wisdom

  • Branch out.

Carson Asbery, 2024

Carson Asbery

My Capstone Experience - Business Project was full of interesting and purposeful learning experiences. I formulated ideas and practiced time management, not only by myself, but in coordination with the others in my group and our business project partners. This experience has helped me tremendously with the ability to communicate and solve complex problems. 

 

Words of Wisdom

  • Be proactive and pay attention.

Dalton Collinsworth, 2024

Dalton Collinsworth

For my Capstone Experience - Business Project, Gavin Mach and I worked for Tim Aughenbaugh with ScoreFeed. It is an app that covers football, boys and girls basketball, volleyball, and boys and girls hockey in Minnesota, Iowa, Kentucky, Nebraska, South Dakota, North Dakota, Montana, and Wyoming. 

 

Our goal was to research information for football, boys and girls basketball, and volleyball for the remaining 42 states and organize it into an application called Coda. We found the athletic association for each state and then sport-specific information such as team classifications, game structures, regular season and playoff regulations, handbooks, and important dates. With that information, we found three states that would be best to use for their next apps. 

 

This project has been an invaluable experience, equipping me with unique skills and knowledge that will undoubtedly shape my future. I am deeply grateful for the opportunity, as it has truly been one of the most enriching semesters of my academic journey at Texas A&M.

 

Words of Wisdom

  • Communicate with everyone.
  • Manage your time well.
  • Utilize your resources.

 

Ben Carlson, 2024

Ben Carlson

I worked with the Dallas Sports Commission (DSC) and the Director of Business Development, Andrew Dockrill, to research and identify an emerging sports market for DSC to pursue in future events. My research involved looking at what other sports commissions in the United States were doing and compiling all my findings onto a detailed spreadsheet. From there, I compared the demographics of Dallas to those of the events being considered, and I saw that the options began to narrow. After analyzing the information and observing industry trends, I proposed to bring an IRONMAN event to Dallas.

 

Words of Wisdom

  • This is a great experience; give it your all.

Emiliano Mendoza, 2025

Emiliano Mendoza

My project involved developing a Latino marketing platform for major events in the Dallas/Fort Worth area. I had the opportunity to participate in professional meetings with our business partner, an experience I had never had before. I was grateful for the chance to learn about marketing in the sports world and to present in front of someone in the sports industry. This experience was invaluable to me as I had never worked in a professional setting or in marketing. I learned a lot from this experience and plan to apply it to my future career.

 

Words of Wisdom

  • Take advantage of the situation and make the most of your opportunity.

Jack Tucker, 2023

Jack Tucker

In my internship with Peak Events, I sold corporate sponsorships for Peak Events' collegiate baseball tournaments. This included cold-calling and dropping in on different businesses to engage in B2B transactions. During the internship, I went through the entire sales process, including prospecting, cold-calling, data needs analysis, presenting, negotiations, and closing with every client for our Las Vegas Classic.

Words of Wisdom

  • Never be scared to try new things; always utilize your time wisely.

Jack Chance, 2024

Jack Chance

My Business Project for the Valero Alamo Bowl was a social media and marketing hybrid project. The goal of this experience was to give guidance and input based on actual statistics and hard proof to reach new audiences and expand all social media platforms for the organization. During this experience, I created spreadsheets compiling numerical data of the Valero Alamo Bowl's competitors and how they run their social media. I have also introduced multiple social media expansion options, such as creating link-grouping websites, posting schedules, and new content ideas. In December, my partner and I traveled to San Antonio to work as a volunteer for the game and the week leading up to it. 

 

 

Words of Wisdom 

  • Speak up about your opinions and let them know how you feel about certain things.
  • Prove to others that you are worth listening to.

Hannah Ager, SPMT 2023

Hannah Ager

In the second summer session in 2022, I had the pleasure of attending Dr. Paul Batista’s Sport Business in Europe education abroad trip. It was a five-week-long trip to Germany and Austria, with opportunities for independent travel on our weekends when we did not have anything scheduled (our trip group chose to go to Amsterdam, Netherlands, and Dublin, Ireland). In these five weeks, I met some of my closest friends that I still talk to nearly every day. There were so many opportunities for us to explore what we wanted to on our own while still having the structure of the trip planned for us. Some of my favorite sites that we got to visit were FC Cologne’s stadium and FC Bayern Munich’s stadium. I have watched and kept up with these teams for a very long time and seeing these stadiums in person rather than on TV was exhilarating. Another one of the most influential sites we got to visit was the Dachau Concentration Camp located outside of Munich. I have learned about World War II and the Holocaust so much throughout the years at school and through movies. But nothing compares to walking through where these horrors actually happened. It was so eerie and incredibly sad. I was pretty much speechless the entire time I was there and left with a really gloomy feeling. I am really grateful that I got to see that in person because it is incredibly moving and shows the reality of what happened during that time. We also had the opportunity to listen to many different guest lectures throughout our trip that were all extremely interesting. My favorite lecture by far was Mr. Felix Boronczyk’s discussion about European soccer. Since I know a pretty good amount about the topic, what he was talking about all made sense to me and I found it really interesting.

 

Words of Wisdom

  • Studying abroad gives you a whole new perspective on how people in other countries live and it is really cool.
  • You will (hopefully) meet some of your closest friends on the trip.
  • Spending every moment of 5 weeks together leads to you bonding quickly with your group!
  • It is an experience you can't get back, there are so many opportunities for scholarships and financial aid for the trip. I would preach to anyone that they should find a way to go.

Brandon Pake, SPMT 2023

Brandon Pake

For my Capstone Experience - Business Project, I worked with San Antonio Sports and David Castro, Director of Events & Operations. I researched former players that played in the annual San Antonio All-Star Game at the Alamodome. I was looking for stats of former players who are now playing football at the college level. There was a total of over 400 athletes for this project that I had to find information on. I also created a "hype" video for the organization to boost awareness of the all-star game. This Capstone Experience - Business Project was super helpful in getting my foot in the door of the sports job community. I am grateful for the opportunity. I have learned various new skills and met some amazing people along the way. This experience is one of my favorite projects I worked on during my time at Texas A&M University. 

 

Words of Wisdom

  • This project was an opportunity to do something meaningful in the sports industry. Use this opportunity to your advantage.
  • Go above and beyond the requirements, and it will pay off. 
  • Have fun with the project but work hard because you never know where it could take you. 

Andrew Ekleberry, SPMT 2023

Andrew Ekleberry

Throughout this Culminating Experience, I have learned to develop new segments. I gathered research and data to make strategic decisions effectively. This problem-solving project ultimately led me to develop the events the Spurs organization can utilize. I also developed effective means of communication and project management. This experience allowed me to become self-sufficient when given a task to complete with little instruction. Overall, this experience allowed me to utilize the foundation that Texas A&M has built for me through my curriculum. I developed skills on top of this foundation and really immersed myself in my project. This Capstone Experience - Business Project has made me feel more prepared as an upcoming graduate to perform tasks professionally.

 

Words of Wisdom

  • Dedication, Professionalism, Integrity    
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